What is Run of Show?
Run of Show is a newsletter about helping people operate more profitable event venues and execute better events. We’ll share tactical tips and strategies from over three decades of experience as both event producers and venue owners.
It’s written by the team behind Sho-Soft, a comprehensive and free event management platform for scheduling events, tracking inventory, selling tickets, collecting payments, and more.
Run of Show is free.
What if I don’t work in events?
We believe that every space is an event space. So Run of Show isn’t just for people who own venues or work as event producers — it’s for anyone who wants to reimagine their neighborhood pickle ball court or design an experience that goes viral on TikTok, and make some money while doing it.
Who writes Run of Show?
Run of Show is written by the team at Sho-Soft:
Wayne Fernandez, Sho-Soft’s Founder and CEO, and also the General Manager and Owner of Magic Box LA, a leading event venue in Los Angeles. He’s spent over three decades in the event industry.
Lena Tavitian, Sho-Soft’s COO and an avid party planner.
So, what’s Sho-Soft?
Sho-Soft is an all-in-one free event management software. Here are some of its features:
Event calendar — a single source of truth for all your events
Inventory management — track all your internal inventory, from AV equipment to furniture
Workforce management — oversee your team and automate billing for all roles
Exhibitor services — customizable exhibitor packages and in-platform payments
Accounting and reporting — reporting, data exports, Stripe integration
Project management — assign detailed activities, workforce, inventory, and spaces
Box office — sell tickets and check in event attendees
